Letter to the editor, BMW ON

On pages 66-67 in the May 2019 issue of BMW Owners News, you have published an irresponsible photograph of a woman motorcycle rider doing something for a photograph that could have resulted in injury or death. There is no caption for the picture that I can find and it has no relation to content of the story that surrounds it.

Technically the photograph is not a selfie, since Eli Woody took the picture. But it is a wonderful illustration of a situation that has proven deadly to more than 250 people putting themselves in dangerous situations for a photograph[1]. BMW riders pay careful attention to safety by using helmets and riding gear. We, as a group, are all about safety. The ground may only be two feet below the far edge of the rock but the perspective of the photograph makes it seem as if there is a big drop off. Our organization encourages younger riders and I hope one of them does not take this picture as a challenge to do something even more daring. This is a gratuitous picture that should not have been published.

James W. Brown, 41696


[1]https://www.washingtonpost.com/news/morning-mix/wp/2018/10/03/more-than-250-people-worldwide-have-died-taking-selfies-study-finds/?utm_term=.329cb4514c9e

5 thoughts on “Letter to the editor, BMW ON

  1. Richard Nathan

    The thing that strikes me is that it seems like a total waste of 2 full pages of a relatively expensive publication for someone’s personal vanity shot. The fact that she is dressed up in riding attire hardly makes it any more interesting or meaningful.

  2. David Douglass

    Everyone is entitled to their opinion.

    I will say that the kind of bike I ride does not define me or how I ride or imply much about me by way of generalizations. If I ride a bike other than a BMW, it sounds like there’s just no hope for me and I’m some kind of moral degenerate based on the brand of bike I’m on. That being the case, I doubt I;ll last long enough to even take a selfie. Oh those poor pathetic souls on the other bikes – there’s no doubt a special place in hell for the other manufacturers building machines for undesirables and leading so many astray.

    1. Theresia Shearer

      Thank’s Jim. It does seem to be irresponsible, especially with no caption or disclaimer. I’m just as concerned about an aryan model throwing what could be construed as a white power symbol.

Comments are closed.